Parasocial interaction, or the one-sided relationships individuals form with characters from
television and other media can have negative and positive outcomes. By noting the positive …

Relationships make up an important part of social life. In the past two decades or so, the
majority of research on mediated relationships has focused on sketching the similarities …

When the anthropologist Donald Horton and the sociologist R. Richard Wohl published their
essay on parasocial interactions (PSI) and parasocial relation ships (PSR), titled “Mass …

The current meta-analysis synthesizes four decades of research (k= 120) on the
antecedents and effects of parasocial relationships (PSRs). In line with contemporary …

Influencer marketing is a very important marketing strategy that builds its success on the
strong link between influencers and their followers. A recent change in legislation obligates …

The purpose of this research is to increase understanding of Taylor's six-segment strategy
wheel (SSSW) by exploring how message strategy makes use of commenters' parasocial …

Aiming to explore the process of social influence in the social media environment, this study
addresses consumers' complex psychological processes, attitudes, and behaviors when …

Parasocial relationships are social bonds audiences develop with media personae.
Parasocial relationships may be particularly meaningful for those who experience obstacles …

The current study investigates parasocial relationships as the underlying mechanism
explaining prejudice reduction following extended exposure to mediated outgroups …

As one of the first empirical analyses focusing on corporate executive officers'(CEOs)
communication style on social media and its impacts, the study aims to advance the …