The rapid rise of Twitter and other social media tools has enticed many members of
Congress to personally use these services. Such waves of technological adoption are …

The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …

Political communication researchers have devoted a great deal of attention to the role of
political advertising, the Internet, and political discussion in civic and political life. In this …

Well over $1 billion was spent on televised political advertising in the US in 2004. Given the
ubiquity of the 30 second spot, one might presume that ads must affect viewers' vote …

This chapter reviews major advances in our understanding of the ways mass political
communication influences citizens' information processing, reactions to threats and …

Zusammenfassung Der Beitrag stellt ein Modell der Wahlkampfkommunikation vor, das es
erlaubt, Akteure, Strategien und Instrumente der Wahlkampfkommunikation systematisch zu …

summary It has been estimated that more than three million political ads were televised
leading up to the elections of 2004. More than $800,000,000 was spent on TV ads in the …

Sourcebook for Political Communication Research Page 1 Page 2 THE SOURCEBOOK
FOR POLITICAL COMMUNICATION RESEARCH The Sourcebook for Political …

How do regular people define the term “political”? This original study gives Americans and
Canadians an opportunity to express their interpretations of the concept. It identifies a great …

Presuming that a strong relationship exists between one's identity and political behavior,
American politicians have long targeted immigrant and ethnic communities based on their …