No One Optimal Way to Measure People's Attitudes? Preferred Length of Scales in Advertising Research

G Yoon - Journal of Current Issues & Research in Advertising, 2024 - Taylor & Francis
Rating scales are commonly used to measure constructs that are not directly observable,
such as attitudes. The extant research in the literature has extended the general …

[PDF][PDF] The influence of the response format in a personality questionnaire: An analysis of a dichotomous, a Likert-type, and a visual analogue scale.

S Hilbert, H Küchenhoff, N Sarubin… - … Methodology in Applied …, 2016 - tpmap.org
In the present study, 866 participants completed a questionnaire on the personality facet
“dutifulness.” A dichotomous (DS), a 5-point Likert-type (LTS), and a 100-mm visual …

The impact of the design of payment scales on the willingness to pay for health gains

L Soeteman, J van Exel, A Bobinac - The European journal of health …, 2017 - Springer
The questionnaire format applied in a CV study represents the way in which the WTP
estimates are obtained. Payment scales are often used in CV studies as the questionnaire …

Likert measurement scale in education and social sciences: explored and explained

NRM Rokeman - EDUCATUM Journal of Social Sciences, 2024 - ojs.upsi.edu.my
Surveys are fundamental research tools extensively used by researchers and academic
experts across various fields. Their significance lies in their ability to give respondents …

Measuring attitude toward the ad: A test of using arbitrary scales and “p < .05” criterion

C Li, K Ali - International Journal of Market Research, 2021 - journals.sagepub.com
Attitude toward the ad is an important construct frequently measured in advertising and
marketing research. However, it is somewhat ambiguous in regard to how to quantify attitude …

Cognitive interviewing as tool for enhancing the accuracy of the interpretation of quantitative findings

P Campanelli, M Gray, M Blake, S Hope - Quality & Quantity, 2016 - Springer
This paper contrasts findings from a quantitative survey with those from a cognitive
interviewing follow-up investigation on a subset of the same respondents. The data were …

Comparing IRT properties among different category numbers: a case from attitudinal measurement on physics education research

PH Santoso, FA Setiawati, R Ismail, S Suhariyono - Discover Psychology, 2023 - Springer
Collapsing different category numbers within attitudinal measurement on learning and
instruction can be an option of physics education research (PER) scholars while interpreting …

Comparing Irt Properties of Different Likert Scale Lengths: a Case From Attitudinal Measurement on Physics Education Research

PH Santoso, R Ismail, S Suhariyono, FA Setiawati - 2023 - researchsquare.com
Collapsing Likert scale length on attitudinal measurement toward learning and instruction
can be an option by physics education researchers (PER) while interpreting categorical …

[PDF][PDF] How Social Others Form First Impressions of Adults with Autism Spectrum Disorders

DJ Faso - 2016 - utd-ir.tdl.org
Previous research examining social impairments in individuals with Autism Spectrum
Disorder (ASD) has almost exclusively focused on identifying and remediating the cognitive …

[引用][C] The effect of the design of payment scales on WTP for health gains

L Soeteman, NJA van Exel, A Bobinac