No One Optimal Way to Measure People's Attitudes? Preferred Length of Scales in Advertising Research
G Yoon - Journal of Current Issues & Research in Advertising, 2024 - Taylor & Francis
Rating scales are commonly used to measure constructs that are not directly observable,
such as attitudes. The extant research in the literature has extended the general …
such as attitudes. The extant research in the literature has extended the general …
[PDF][PDF] The influence of the response format in a personality questionnaire: An analysis of a dichotomous, a Likert-type, and a visual analogue scale.
In the present study, 866 participants completed a questionnaire on the personality facet
“dutifulness.” A dichotomous (DS), a 5-point Likert-type (LTS), and a 100-mm visual …
“dutifulness.” A dichotomous (DS), a 5-point Likert-type (LTS), and a 100-mm visual …
The impact of the design of payment scales on the willingness to pay for health gains
L Soeteman, J van Exel, A Bobinac - The European journal of health …, 2017 - Springer
The questionnaire format applied in a CV study represents the way in which the WTP
estimates are obtained. Payment scales are often used in CV studies as the questionnaire …
estimates are obtained. Payment scales are often used in CV studies as the questionnaire …
Likert measurement scale in education and social sciences: explored and explained
NRM Rokeman - EDUCATUM Journal of Social Sciences, 2024 - ojs.upsi.edu.my
Surveys are fundamental research tools extensively used by researchers and academic
experts across various fields. Their significance lies in their ability to give respondents …
experts across various fields. Their significance lies in their ability to give respondents …
Measuring attitude toward the ad: A test of using arbitrary scales and “p < .05” criterion
Attitude toward the ad is an important construct frequently measured in advertising and
marketing research. However, it is somewhat ambiguous in regard to how to quantify attitude …
marketing research. However, it is somewhat ambiguous in regard to how to quantify attitude …
Cognitive interviewing as tool for enhancing the accuracy of the interpretation of quantitative findings
P Campanelli, M Gray, M Blake, S Hope - Quality & Quantity, 2016 - Springer
This paper contrasts findings from a quantitative survey with those from a cognitive
interviewing follow-up investigation on a subset of the same respondents. The data were …
interviewing follow-up investigation on a subset of the same respondents. The data were …
Comparing IRT properties among different category numbers: a case from attitudinal measurement on physics education research
Collapsing different category numbers within attitudinal measurement on learning and
instruction can be an option of physics education research (PER) scholars while interpreting …
instruction can be an option of physics education research (PER) scholars while interpreting …
Comparing Irt Properties of Different Likert Scale Lengths: a Case From Attitudinal Measurement on Physics Education Research
Collapsing Likert scale length on attitudinal measurement toward learning and instruction
can be an option by physics education researchers (PER) while interpreting categorical …
can be an option by physics education researchers (PER) while interpreting categorical …
[PDF][PDF] How Social Others Form First Impressions of Adults with Autism Spectrum Disorders
DJ Faso - 2016 - utd-ir.tdl.org
Previous research examining social impairments in individuals with Autism Spectrum
Disorder (ASD) has almost exclusively focused on identifying and remediating the cognitive …
Disorder (ASD) has almost exclusively focused on identifying and remediating the cognitive …
[引用][C] The effect of the design of payment scales on WTP for health gains
L Soeteman, NJA van Exel, A Bobinac