Considering the benefits of the organic production system, it is recognized as one of the
main drivers of future economic development. However, the imbalance between demand …

ANALISIS PENGARUH BRAND EXPERIENCE TERHADAP BRAND PERCEIVED VALUE,
BRAND SATISFACTION, DAN BRAND LOYALTY ( Studi Kasus Pada Indu Page 1 ANALISIS …

Relationship between Brand Experience, Brand Personality, Consumer Satisfaction, and
Consumer Loyalty of DSSMF Brand Page 1 iBuss Management Vol. 2, No. 2, (2014) 89-98 89 …

Orientation: Agri-businesses, especially at the farmer level, are devoid of sound marketing
strategy. Research purpose: This study aimed to highlight the marketing mix elements most …

Organic agriculture is a new agricultural production system that tries to fully utilize farming
potential and to satisfy all the social and economic needs while preserving the natural …

Savremena tehnologija proizvodnje hrane predstavlja veliki problem današnjice zbog
brojnih negativnih ekonomskih, socijalnih i pre svega ekoloških posledica koje uzrokuje, a …

Globalnu proizvodnju hrane na pragu 21. veka i dalje karakteriše dominacija
konvencionalne proizvodnje. Kolonizovana od strane industrije, konvencionalna …

The aim of the article was to compare the application of marketing communication tools used
by organic food producers in Slovakia and Austria. Additionally, we were interested in the …

The study identified the marketing mix responses of micro-businesses and the respective
reasons for implementation within Laguna, specifically in Cabuyao and Santa Rosa City …

The aim of this study is to explore marketing mix and characteristics of buyers influencing
purchase intention of digital cameras. The study addresses its research objective through an …