Online travel agencies (OTAs) are expanding their services to many segments of the travel
and tourism industry. While they are beneficial to travelers, OTAs also face a great deal of …

This study synthesizes existing empirical results about the relationship between electronic
word of mouth (eWOM) and hotel performance via meta-analysis. Based on estimates from …

In recent times, selection of a suitable hotel location and reservation of accommodation have
become a critical issue for the travelers. The online hotel search has been increased at a …

Understanding the competitiveness of hotel brands is important for hotel managers to shape
their brands and initiate effective marketing strategies and business developments …

Purpose SWOT (strengths, weaknesses, opportunities, threats) analysis is a powerful
approach for evaluating the strengths and weaknesses of an organization with an internal …

Although travelers tend to consider multi-dimensional hotel information when choosing their
accommodation, few online travel agency (OTA) websites allow them to express their …

Internet technology has accelerated the speed and breadth of information transmission,
threatening the intermediary role played by traditional travel agencies but also providing …

This study sought to analyse tourists' purchasing behaviours involving online travel
agencies (OTAs)(ie Booking. com and Expedia. com). The research focused on identifying …

Today, social media have become a major trend, and consumers are engaging more and
more in the social media platforms used by hotels. This does not mean that they book a hotel …

This study explores the impact mechanism of perceived risk and negative emotions on the
service recovery effect of an online travel agency (OTA) through a scenario experiment. The …