To take stock of the literature on identity in family firms (IFF), we examine 122 journal articles
published between 2006 and 2020. We then develop a thematic map to help scholars …

This paper presents a bibliometric analysis and a systematic literature review of 161 core
contributions concerning family firm internationalization. A bibliographic coupling analysis …

This research is to find out about brand strength for Micro, Small and Medium Enterprises in
West Java in the form of Brand Image and Identity and Brand Identity on Brand Love. This …

Marketing in a family firm context has been increasingly researched over the past years. This
study reviews 104 publications at the intersection of marketing and family firms to identify …

This study bridges the gap between the managerial view and the consumer view integrating
research on storytelling with consumer perceptions of brand heritage. It identifies key …

Purpose Both Hungary and Germany belong to the old-world wine-producing countries and
have long winemaking traditions. This paper aims at exploring and comparing online …

Introduction The cognition and motivation of family business incumbents and the successors
will directly influence succession behavior, yet they face identity challenges during …

Drawing upon the thriving brand co-creation perspective, our study explores the co-creation
of family business brand (FBB) meanings with external stakeholders. Through a mixed …

Literature has recently increased its attention on brand management in family firms. Blurring
boundaries between family and business, divergent interests of family and non-family …

How do you create and build a personal political brand? Personal branding can enable
individuals to self-commodify and formulate distinct identities created from both tangible and …