Artificial Intelligence is poised to transform all facets of marketing. In this study, we examine
the link between firms' focus on AI in their 10-K reports and their gross and net operating …

What are the economic determinants of a firm's market value? We answer this question
through the lens of a generalized neoclassical model of investment with quasi-fixed labor …

Although scholars have established that customer satisfaction affects different dimensions of
firm financial performance, a managerially important but overlooked aspect is its effect on a …

This study proposes an ideal, four-stage model of construct evolution (emergence→
conceptualization→ competition→ consensus) to explain construct development over time …

Marketing scholars commonly use Tobin's Q approximation as a metric of firm performance
despite criticism that it might provide false positives for marketing-related research …

This research extends understanding of the relationship between chief marketing officer
(CMO) presence and firm performance by investigating how it is affected by the presence of …

Negative customer engagement (NCE) has received little research attention. The effect of
NCE on market-based assets (ie brand equity) and firm performance remains a particularly …

Voluminous research documents marketing's ability to produce results. However, there is
limited direct evidence relating firm marketing expenditure to profitability, or marketing …

Using text-based analysis, we search for evidence of articulated customer value
propositions (CVP), in annual reports of US B2B firms, and then demonstrate that B2B firms …

Retailers constantly face the decision of whether to close existing stores and/or to open new
ones. Closing a store may reduce a retailer's costs, while opening a new store may increase …