Simple additive weighting for online platform evaluations in small business

N Astaginy, MG Sono, S Purwati, TW Nurdiani… - Jurnal Mantik, 2023 - iocscience.org
Choosing the appropriate online selling platform as a small or medium-sized firm (SME) can
help grow sales and expand customer base. Using decision-making approaches with the …

Optimizing Brand Identity of MSME Products through Rebranding in Increasing Consumer Brand Awareness

S Sutrisno, MA Asmara, S Purwati, S Susanto… - Journal on …, 2023 - jonedu.org
To establish a powerful brand identity, MSMEs must examine a variety of factors, including
the target market, rivals, and brand positioning. This will assist them in determining the most …

REBRANDING MSME PRODUCTS AS A VISUAL IDENTITY IN INCREASING BRAND AWARENESS THROUGH SWOT ANALYSIS

S Sutrisno, S Supartono, HS Sufyati… - Jurnal …, 2023 - ejournal.seaninstitute.or.id
Rebranding MSME items as a visual identity is important to boost brand awareness.
Through rebranding, the visual identity of a product can be improved, making the product …

UPAYA MENINGKATKAN PURCHASE DECISION MELALUI ADVERTISING CREATIVITY DAN PRODUCT QUALITY DENGAN BRAND IMAGE SEBAGAI VARIABEL …

S Dewi - 2024 - eprints.untirta.ac.id
Penelitian ini bertujuan untuk menguji pengaruh advertising creativity dan product quality
terhadap purchase decision dengan brand image sebagai variabel intervening. Metode …

Enchancing MSME Product Brand Identity Through Rebranding and Introducing Business Brand Image

S Sahyunu - Journal on Education, 2023 - jonedu.org
Rebranding business brand identity and introducing business brand image are closely
related. Rebranding a strong product brand identity can aid in the introduction of a stronger …

[PDF][PDF] ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA, PROMOSI, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS …

AL Hartanto - 2024 - eprints3.upgris.ac.id
Pertumbuhan teknologi dan informasi di era globalisasi mengalami percepatan yang
signifikan, terutama dengan kehadiran internet yang membuat berbagai hal menjadi lebih …

PENGARUH BRAND AWARENESS, BRAND IMAGE DAN MEDIA KOMUNIKASI TERHADAP KEPUTUSAN PEMBELIAN SEPATU BATA PADA MASYARAKAT …

C Viranty - 2023 - repository.stie-binakarya.ac.id
This study aims to determine the effect of Brand Awareness, Brand Image and
Communication Media on the Purchase Decision of Bata Shoes in the Pasar Gambir Village …

PENGUATAN IDENTITAS USAHA DAN PEMBUKUAN SEDERHANA SEBAGAI UPAYA PENINGKATAN DAYA SAING UMKM KENFA CAKE

R Hidayat, NG Dewi - Jurnal Umum Pengabdian …, 2023 - jurnal-cahayapatriot.org
UMKM Kenfa Cake merupakan sebuah usaha rumah tangga yang memproduksi bermacam
olahan kue dan bolu. UMKM Kenfa Cake yang berada di Desa Tanjungsari RT 04 RW 03 …

Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian dengan Minat Beli sebagai variabel Intervening

YR Mamluati, S Sutrisno… - Jurnal Manuhara: Pusat …, 2024 - journal.arimbi.or.id
This research aims to measure the influence of product quality and price on purchasing
decisions with purchase intention as an intervening variable. This research was prepared …