The point of departure for this study is the understanding of customer relationship
management (CRM) as a set of technological solutions key for efficient business …

Buku ini dirancang untuk menyoroti masalah utama yang emmengaruhi bisnis yang telah
mengadopsi internet sebagai alat perdagangan atau meningkatkan proses internal. Bisnis …

Despite the awareness of academics and managers of the impact that Customer
Relationship Management (CRM) can have on firm's performance, contributions on methods …

The biggest key aspect to the success of a business is a satisfied customer. For this reason,
it is possible to state that the growing trend of focusing on the customer and his/her needs …

Purpose: The research aims to analyze the use of CRM systems for the development and
implementation of communication strategies for digital brand management and Internet …

[ES] Los sistemas Customer Relationship Management (CRM) son una solución tecnológica
de gestión empresarial, cuyo objetivo principal es lograr información de gestión crítica para …

The paper focuses on Customer Relationship Management (CRM), based on latest national
and international studies of the subject. The goal of the paper is to identify how the selected …

The idea of sustainable development links business, environmental and social objectives
into one integrated effort aiming to meet a common goal. Due to the influence of current …

Currently, firms are trying to improve customer relationships by investing in CRM strategies
to gain a competitive advantage and influence consumer behaviour. The current study …

Employee motivation is a prerequisite for the effective development of the potential of human
resources. Therefore, motivation processes are important. The aim of the paper was to …