The development of the Internet and the implementation of traditional marketing strategies
have given rise to the emergence of digital marketing strategies exploited both by SMEs and …

Abstract The United Nations (UN) 2030 Agenda makes it clear that growth and sustainable
management are not confined to cities, but also to those living in rural and villages. In …

Industry 4.0 is a new era of industrial revolution in which textile and apparel (T&A)
companies are adopting and integrating advanced technologies to achieve sustainability …

Purpose Big data analytics (BDA) is recognized as a turning point for firms to improve their
performance. Although small-and medium-sized enterprises (SMEs) are crucial for every …

Abstract 2020 was globally greatly affected by the Covid-19 pandemic caused by SARS-
CoV-2, which is still today impacting and profoundly changing life globally for people but …

Investment decisions, particularly innovation adoption decisions, can sustain long-term
viability of small and medium enterprises (SMEs). However, information asymmetry could …

This study aims to obtain evidence of scientific support from existing publications so that we
can answer the problem of this study, namely identifying superior and destructive human …

Digital Transformation creates new potential for MSMEs in developing businesses,
especially with Indonesia's business climate as ASEAN's largest digital economy country …

Purpose The outbreak of COVID-19 is one of the most serious health events in recent times.
In the business landscape, its effects may be more detrimental to micro-, small-and medium …

Purpose This study aims to investigate the influence of smart technologies on SMEs
sustainability and to measure the mediation effect of SMEs' sustainability strategy in the …