The internet has changed marketing education and disrupted the traditional approach to
teaching marketing. Digital marketing as a field of study is a dynamic discipline that requires …

The increased emphasis on targeting audiences via digital and social media channels
necessitates the updating of traditional advertising curriculum. Academic courses …

Social media marketing constantly evolves, and teaching in this dynamic discipline can be
challenging. This commentary provides a brief overview of the emergence and evolution of …

Influencers have emerged as influential figures un bridging the gap between brands and
consumers, establishing this practice as a viable profession in advertising. Among the …

Over the last 30 years, our understanding of Integrated Marketing Communication (IMC) and
how to apply it has been slowly approaching a consensus. However, the same cannot be …

For academics, and the students they serve, the reality of COVID-19 has meant an
unexpected switch to online remote learning, and with it, new pedagogical challenges and …

Undergraduate marketing degrees have been shown to have the same impact on post-
graduation income for marketing jobs as non-marketing undergraduate degrees for similar …

Our contemporary society is increasingly based on globalization, technological progress
and fast knowledge accumulation. Technological change pushed companies to change their …

Esta investigación se realizó con objeto de conocer la eficacia educativa de utilizar un
software profesional dentro de las aulas. Para ello, se desarrolló un Proyecto de Innovación …

In order to cultivate advertising design applied talents, this paper firstly combs through the
status quo of the current teaching system of advertising design and designs the model of …