Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …

In spite of the five decade old debate on the merits of student samples, to date, no systematic
review of the practice is undertaken. The need for such a review is warranted considering …

Interactions between human beings and chatbots are gradually becoming part of our
everyday social lives. It is still unclear how human–chatbot interactions (HCIs), compared to …

Past research has shown repeatedly that people prefer donating to a single identified
human victim rather than to unidentified or abstract donation targets. In the current research …

Despite the popularity of crowdfunding in academy and practice, there is a lack of cross-
cultural study. To fill the research gap, this research explored similarities and differences of …

A common strategy used in charitable appeals is emphasizing the outcomes of an
individual's donation. However, the way donation outcomes are framed will have an effect …

Online crowdfunding has become an important fundraising channel for medical care. Yet,
individuals in need face numerous challenges in meeting their fundraising goals. To …

When powered by artificial intelligence (AI), the effectiveness of advertising generally
improves. However, evidence shows that personalized recommendations in charity …

Abstract The International Committee of the Red Cross (ICRC) attempts constantly to
motivate its audience through social media to adopt humanitarian attitudes and behaviors …

Purpose The purpose of this paper is to explore the differences in the external factors
influencing intention to donate via social network sites (SNSs), and the online donation …