Avatars are growing in popularity and present in many interfaces used for computer-
mediated communication (CMC) including social media, e-commerce, and education …

The concept of the metaverse was first coined in the science fiction novel Snow Crash
published 30 years ago, serving as the pregenesis concept of the next groundbreaking …

Augmented reality (AR) applications add a new dimension to the consumer experience by
overlaying the consumer's face or surroundings with virtual products. The aim of this study …

Todays, in order to break out of cluttered ad environment, advertisers provide customized ad
messages for an individual consumer based on personal information. The targeting …

The concept of presence, or “being there” is a frequently emphasized factor in immersive
mediated environments. It is often assumed that greater levels of immersive quality elicit …

Over a decade of research on the Proteus effect in numerous contexts suggests that people
conform in behavior and attitudes to their avatars' characteristics. In order to provide clarity …

This study differentiates the roles of telepresence and transportation, the two widely cited
processes underpinning an immersive media viewing experience, in the context of virtual …

Recognizing the growth of Facebook and advertising on this platform in an emerging market,
we conducted a study on the impact of Facebook advertising characteristics on the market's …

Many people fail to save what they will need for retirement. Research on excessive
discounting of the future suggests that removing the lure of immediate rewards by …

Despite the growth of research on social media engagement over the last five years, studies
have failed to define exactly what engagement is. While many studies equate engagement …