This paper aims to perform a comprehensive analysis, mapping the main areas of the
endorser marketing literature of the last ten years and offering a classification of the subject …

Purpose In recent years, negative spokesperson incidents have raised significant concerns
in academia and industry. While several studies have addressed celebrity endorser …

Social influencer marketing has developed into a powerful form of marketing
communication. Influencers, akin to any type of endorser, may commit transgressions. As …

Purpose Moral transgressions committed by person-brands can negatively impact
consumers through the transgression's diagnosticity (severity, centrality and consistency) …

Purpose This study aims to contribute to strategic crisis communication research by
exploring international media representations of third sector crises and crisis response; …

Recent changes to the National Collegiate Athletic Association policy on name, image,
and/or likeness and transfer policies have transformed how college athletes may market …

This research attempted to examine the tolerant responses of sport fans to scandalized
athletes by drawing on fans' self-serving bias and attribution theory. To this end, we …

Purpose This study aims to reveal the role of performance on the likelihood of conflict
occurrence and the conditions that affect this relationship. This study measures managers' …

본 연구는 첫째, 국가대표로 선발하고자 하는 특정 스포츠 선수가 최근 우수한 성적과 함께 과거
학교폭력 가해 경험이 있는 경우 스포츠 팬은 어떤 반응을 보이는지 파악하고자 하며, 이를 통해 …

In today's competitive marketplace, if a company wants to quickly introduce a service or
product to consumers so that they can remember it, it must focus on advertising campaigns …