Political Marketing and Voting Behavior: A Systematic Literature Review and Agenda for Future Research
Political marketing, a marriage between politics and marketing, is a dynamic and relatively
young field. Thus, it adheres to frameworks that are borrowed from other disciplines to …
young field. Thus, it adheres to frameworks that are borrowed from other disciplines to …
Verbal Warfare: Assessing How Contemporary Political Rhetoric Shapes Societal Dynamics
V Koliechkin, A Strunhar, M Hnatyuk, V Diakiv… - International Journal of …, 2024 - ijor.co.uk
The article examines the role of speech and communication in modern political conflicts and
their impact on society. Traditional and social media have become powerful tools for …
their impact on society. Traditional and social media have become powerful tools for …
British party election broadcasts in the 1950s: What was the American influence?
R Negrine - Media History, 2011 - Taylor & Francis
The debate about the American influence on political communication practices worldwide
has raised a range of issues about how such a process might work. Much of the research in …
has raised a range of issues about how such a process might work. Much of the research in …