Organizational culture and performance: Evidence from microfinance institutions in Kenya

OO Joseph, F Kibera - SAGE open, 2019 - journals.sagepub.com
The study aimed at determining the influence of organizational culture on the performance of
microfinance institutions in Kenya. A descriptive cross-sectional survey design was adopted …

The role of innovativeness-based market orientation on marketing performance of small and medium-sized enterprises in a developing country

A Riswanto, R Rasto, H Hendrayati… - Management …, 2020 - m.growingscience.com
The aim of this study was to determine whether the innovativeness variable can mediate the
influence between market orientation and marketing performance in the culinary industry in …

[HTML][HTML] Entrepreneurial leadership for university leaders: A futuristic approach for Pakistani HEIs

A Wahab, I Tyasari - Asia Pacific Management Review, 2020 - Elsevier
The current study focused on the complications and issues affiliated to universities'
leadership. It investigated the relationships of managerial competency and learning …

Keunggulan bersaing: Berpengaruh terhadap kinerja pemasaran (Studi pada UMKM makanan dan minuman di Kabupaten Kendal)

DL Arbawa, P Wardoyo - Jurnal Riset Ekonomi Dan Bisnis, 2018 - journals.usm.ac.id
Permasalahan penelitian yang diusung dalam penelitian ini adalah adanya kontroversi
hasil penelitian tentang pengaruh orientasi pasar, orientasi kewirausahaan dan orientasi …

Impact of marketing effectiveness and capabilities, and export market orientation on export performance: Evidence from Turkey

A Kayabasi, T Mtetwa - European Business Review, 2016 - emerald.com
Purpose The purpose of this paper is to examine the relationships between marketing
effectiveness, marketing capabilities, export market orientation and export performance …

The market orientation–performance relationship: The empirical link in export ventures

CC Julian, O Mohamad, ZU Ahmed… - Thunderbird …, 2014 - Wiley Online Library
This study examines the empirical link between three dimensions of market orientation,
namely, customer orientation, competitor orientation and interfunctional coordination, and …

Keunggulan Bersaing Sebagai Variabel Mediasi Pada Pengaruh Strategi Diferensiasi Dan Orientasi Pasar Terhadap Kinerja Bisnis Umkm Di Kabupaten Purbalingga

A Afiyati, S Murni, P Hariadi - Jurnal Ekonomi, Bisnis, Dan …, 2019 - jp.feb.unsoed.ac.id
Penelitian ini bertujuan untuk menganalisis: 1) pengaruh strategi diferensiasi terhadap
keunggulan bersaing, 2) pengaruh strategi diferensiasi terhadap kinerja bisnis, 3) pengaruh …

[PDF][PDF] The effect of marketing innovation, market orientation, and social capital on competitive advantage and marketing performance: A study in MSMEs of …

AS Handoyo - Journal of Economics, Business, and …, 2015 - register-jobfair.perbanas.ac.id
This study deals with marketing innovation, market orientation, and social capital in affecting
the competitive advantage and marketing performance in Micro, Small, and Medium …

Marketing performance of bread and cake small and medium business with competitive advantage as moderating variable

M Salim, F Saputra, R Hayu… - Management Science …, 2021 - m.growingscience.com
Small and Medium Business (UKM) of bread and cake can develop and encounter business
competition if they are concerned greatly with their marketing performance. The purpose of …

Market Orientation and Product Innovation as an MSME Marketing Strategy

L Faerrosa, HS Athar, H Widiana - Amwaluna: Jurnal Ekonomi …, 2022 - ejournal.unisba.ac.id
Marketing performance is one of the benchmarks for the company's success strategy. There
are many factors that can affect the company's performance. This study aims to examine …