This article tackles the transformation of the European luxury business since the 1960s,
through the examples of the French fashion industry and the Swiss watch business. It argues …

This article discusses the transformation of global brands between the 1880s and the early
twenty-first century, through the example of the Swiss watch company Longines. It shows …

Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a
globalized material culture. Over the past 30 years, the luxury goods industry has undergone …

This book explores the luxury industry and how it has undoubtedly been one of the fastest-
growing sectors since the 1970s, and one in which Europe has managed to strengthen its …

La présente recherche en administration publique s' intéresse au domaine d'étude
désormais communément nommé place branding. Après avoir dressé un panorama des …

This article discusses the impact of country-of-origin labels on the global competitiveness of
European industries during the second half of the twentieth century. It considers 'made …

This chapter discusses how the Japanese luxury market has developed in a climate of rapid
economic change in the 1960s, 1970s, and thereafter. The department stores made …

Scholarly works on rhetorical history have inspired the production of an extensive body of
research on how firms use history. However, the existing research is based on the …

This chapter examines the connections between the luxury industry and heritage paradigms,
with an anthropological focus on craftwork and techniques. In this regard, the current …

During the 1980s, the European luxury and fashion business experienced a period of
radical change characterized by a shift from an industry dominated by small and medium …