Our review, drawing from various fields such as communication, psychology, marketing, and
environmental studies, delves into the potential for humor in pro-environmental messaging …

Most of us laugh at something funny multiple times during a typical day. Humor serves
multiple purposes, and although there is a sizable and expanding research literature on the …

After 2.5 millennia of philosophical deliberation and psychological experimentation, most
scholars have concluded that humor arises from incongruity. We highlight 2 limitations of …

The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …

This research analyzes the communication process of humorous memes in the most vibrant
online phenomenon, Facebook. Through quantitative and qualitative content analysis of …

Objective To systematically review research into the use of humour‐based health promotion
strategies for addressing public health issues during the past 10 years. Method The …

Media multitasking competes with television advertising for consumers' attention, but may
also facilitate immediate and measurable response to some advertisements. This paper …

The aim of this study was to investigate children's understanding of six popular tactics used
by advertisers to elicit certain advertising effects, including ad repetition, product …

This paper presents OxfordTVG-HIC (Humorous Image Captions), a large-scale dataset for
humour generation and understanding. Humour is an abstract, subjective, and context …

The relationship between metaphor and humor has long been viewed as one of conceptual
similarity in that both phenomena dwell on duality, yet they process it in a different way; …