In the rapidly evolving landscape of sustainable marketing, the advertising of carbon
labelled products represents a critical intersection of environmental awareness and …

Purpose The substantial expansion of technology and the efficacy of digital platforms in
reaching young audiences have led to enhanced targeting and customization of promotional …

Extended warranties are widely utilized in our lives to help mitigate potential losses. They
can be offered either by the manufacturer (in supply chain M) or by a platform (in supply …

Real-time bidding (RTB) plays a pivotal role in online advertising ecosystems. Advertisers
employ strategic bidding to optimize their advertising impact while adhering to various …

Brand exposure monitoring is a specialized form of media monitoring that aims to monitor
brand exposure and brand mentions in publicity media. This research proposes a framework …

Search advertising has become an increasingly prevalent approach for online retailers to
promote their products. However, the actual performance of search advertisement largely …

Introduction This research is about a company that focuses on the creation and distribution
of watches and jewelry for women. Currently, their products are sold in more than 4000 …

Online advertising media is undeniably powerful. Though costly, it brings an unprecedented
amount of awareness and yields great conversion rates that can be accurately tracked. This …