This study investigates the relationship between information characteristics and consumers'
behaviours in regards to electronic word of mouth, such as information quality, information …

Airlines today use e-services extensively for marketing activities and the distribution of
services. Monitoring and evaluating e-service quality are essential for customers' satisfaction …

The race to gain competitive advantage through the formulation of a sustainable business
strategy is key for the survival in the global business sphere. Even more importantly is the …

This current research focuses on developing and testing a measurement model of website
quality for Small and Medium-sized Enterprises (SMEs). This study applied Hinkin's scale …

This research aims to analyze brand communication and brand image as specific drivers of
wine brand preference and their influence on wine consumers' intention to visit associated …

Shopping through short video communities has become a new trend, but few currently
understand users' purchase intention toward TikTok online courses. This research …

Studies on the effect of biospheric value, eco-design, and green management intransigence
on perceived green performance in the tourism and hospitality industry are gradually …

Employing customer information from one of the world's largest airline companies, we
develop a price elasticity model (PREM) using machine learning to identify customers likely …

Purpose: The objective of the study is to investigate how the quality of a website impacts the
intent to purchase, as assessed by factors such as usability, quality of information, service …

Workplace incivility is continuously seen as a stressor for the employee and the
organization. No organization prospers in an uncivil environment. The high level of turnover …