Applying “negativity bias” to Twitter: Negative news on Twitter, emotions, and political learning
CS Park - Journal of Information Technology & Politics, 2015 - Taylor & Francis
This study examined the effects of negative news on Twitter users' emotional, cognitive, and
behavioral responses. Four hundred twenty subjects participated in an online experiment …
behavioral responses. Four hundred twenty subjects participated in an online experiment …
Young British partisans' and non-voters' processing of attack election advertising and the implications for marketing politics
J Dermody, S Hanmer-Lloyd… - Journal of Marketing …, 2014 - Taylor & Francis
This article presents an empirical study of young partisans' and non-voters' processing of
attack ad messages utilised in the 2010 British general election. Expanding understanding …
attack ad messages utilised in the 2010 British general election. Expanding understanding …
[PDF][PDF] Development of social media in modern political marketing
N Hadziahmetovic, A Pintol… - … Researcher. Series A, 2021 - researchgate.net
The advent of social media is changing the view of marketing and thus of political marketing
as a part of it. This review paper provides information on the real impact of social media on …
as a part of it. This review paper provides information on the real impact of social media on …
Young People and the 2017 General Election:'The Youthquake'
S Pickard, S Pickard - Politics, Protest and Young People: Political …, 2019 - Springer
This chapter gives an in-depth analysis of the 2017 General Election and the
'youthquake'narrative about increased political interest, participation, engagement and …
'youthquake'narrative about increased political interest, participation, engagement and …