Building blocks of the reverse innovation process

N Dudaklı, B Felekoğlu… - Innovation: The European …, 2022 - Taylor & Francis
Increasing growth rate of emerging countries and potential mass markets have shifted the
attention of multinational enterprises (MNEs) to emerging markets. The specific socio …

Strategies for New Product Development in an Emerging Market

UK Azigbo - 2019 - scholarworks.waldenu.edu
Some organizational leaders in emerging markets lack strategies for successful
development of new products. By 2025, emerging markets will account for 50% of global …

Research Status and Trends of Reverse Innovation-Based on CiteSpace Knowledge Graph Perspective

L Zhang, W Yin - International Conference on Management Science and …, 2022 - Springer
Abstract Since Immelt and Govindarajan put forward the concept of reverse innovation in
2009, reverse innovation has attracted the attention of scholars, but the concept of reverse …

Strategies to Integrate Innovation Into Business Practices in the Nigerian Private Sector

JN Chukwudifu - 2021 - search.proquest.com
Business leaders not integrating innovation into their business practices exhibit lower
financial performance. Business leaders integrating innovation into their business practices …