Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement

JJ Yoo - Journal of Retailing and Consumer Services, 2023 - Elsevier
This study aims to examine what makes the image content of fashion brands successful on
Instagram, while comparing between luxury and fast fashion brands. A quantitative analysis …

Machine learning and artificial intelligence use in marketing: a general taxonomy

A De Mauro, A Sestino, A Bacconi - Italian Journal of Marketing, 2022 - Springer
The emergence of consumer-generated data and the growing availability of Machine
Learning (ML) techniques are revolutionizing marketing practices. Marketers and …

The challenge of integrating “intelligent” technologies in luxury shopping contexts: The role of brand personality appeal and consumers' status consumption …

A Sestino - Journal of Retailing and Consumer Services, 2024 - Elsevier
Current opportunities enabled by combining the Internet of Things and the Artificial
Intelligence may allow marketers and managers to completely redesign shopping …

Non-fungible tokens (NFTs)

A Sestino, G Guido, AM Peluso - Examining the Impact on Consumers …, 2022 - Springer
This chapter explains how recent phenomena, such as the pandemic and the diffusion of
teleworking, have speeded up the adoption of quite a few technological innovations. Among …

Fashion brands and emerging markets' opportunities: A literature review from a consumer behaviour and marketing perspective

A Sestino, S Di Matteo, C Amatulli - Fashion Marketing in Emerging …, 2022 - Springer
This chapter investigates current issues and opportunities for fashion brands in emerging
markets. A systematic literature review conducted within the past decade (2010–2020) on …

Інтеграція маркетингових досліджень з технологіями віртуальної реальності на основі штучного інтелекту

СЄ Хрупович - Галицький економічний вісник Тернопільського …, 2023 - elartu.tntu.edu.ua
Запропоновано авторський пошук моделі інтеграції маркетингових досліджень із
технологіями віртуальної реальності. Підтверджено, що маркетологи долучають до …

RETRACTED CHAPTER: The Issue of Integrating New Technologies in Luxury Marketing: A Literature Review

A Sestino, C Amatulli - New Technologies in Luxury Consumption, 2023 - Springer
The rapid diffusion of new technological innovations resulted in lack of knowledge about
how luxury and technology may be successfully combined. This chapter aims to provide …

The interplay of consumer innovativeness and status consumption orientation when buying NFT-based fashion products

A Sestino, G Guido, AM Peluso - … Tokens (NFTs) examining the impact on …, 2022 - Springer
This chapter investigates the potential interactive effect of consumers' innovativeness (ie,
their desire to be among the first to try or buy a new product) and status consumption …

[HTML][HTML] Predicting climate smart agriculture (CSA) practices using machine learning: A prime exploratory survey

F Noma, S Babu - Climate Services, 2024 - Elsevier
The paper aim and novelty is the development of technology-based tools able of providing
realistic insights on farmers' future adaptation decisions by developing an ML algorithm to …

[PDF][PDF] Service Experience and Customer Satisfaction in Offline and Online Services: A Study on Traditional Apparel Retail in Odisha

SK Mohanty, RC Das - Orissa Journal of Commerce, 2022 - researchgate.net
This study reconnoitres the possibilities of any relationship shift in customer service and
customer satisfaction within a new space of the young generations' involvement in buying …