This literature review surveys research papers that focused on the use of
Electroencephalography (EEG) to study the impact of different factors in consumer behavior …

Effective product styling designs must increasingly address users' emotional requirements.
This study introduces a product styling design method combining electroencephalography …

The symbiotic relationship between individuals and their surrounding built environment
plays a crucial role in shaping human experiences, from the intimacy of indoor spaces to the …

From the perspective of controlling cognitive load and increasing attractiveness, this paper
aimed to explore appropriate ranges of environmental complexity for avoiding excessive …

Over the last half century, the main application of Brain–Computer Interfaces (BCIs) has
been controlling wheelchairs and neuroprostheses, or generating text or commands for …

The bottom-up spillover theory posits that overall life satisfaction, positioned at the top, is
influenced by satisfaction in various life domains at the middle level and specific events at …

This study introduces two methods for continuously measuring uncertainty during human
navigation in complex buildings: one using a joystick (RCUA), and the other with …

Understanding user experience (UX) and its impact on user preferences and purchasing
decisions, and loyalty is essential in today's user-centric business landscape. Assessing UX …

Virtual Reality (VR) can revolutionize the way clients, end users and architects‎ visualize
design concepts at different stages of design development. Research studies‎ applying VR in …

This study investigates the effect of shopping experience and store design on customer
satisfaction at malls in Jakarta. A quantitative research method was employed, involving 70 …