With the emergence of social media, many organisations have started using social media
platforms such as WhatsApp, Facebook, and Twitter for their marketing communication …

Reklamlarda kullanılan yaratıcı strateji yaklaşımları farklılık göstermektedir. Her teorisyen,
önceki sınıflandırmaları yetersiz gördüğü için yeni tipolojiler geliştirmiştir. Bu teorisyenlerden …

Marketing cues play a significant role in influencing consumers' behavior, such as brand
narrative strategies and pricing cues. These cues, on one hand, facilitate consumer brand …

This study examined replications in consumer intentions research over the last thirty-five
years (1986 to 2021). The results revealed that there were very few replication studies have …

Consumers are increasingly exposed to a myriad of marketing cues signaling information
such as a brand's history, its accessibility online, context about the firm's owners, and …

Purpose: The purpose of this paper was to study viewers' perception in Pune region, India
about commercials of various campaigns run by the government. The present study …

Hong Kong is an interesting case study for intercultural communication since Western and
Eastern societies seem to differ in cultural characteristics, and Hong Kong's culture is …

The number of online casino companies in the Swedish gambling market, and especially the
number of online casino commercials in Swedish television, has significantly increased …