Disinformation as political communication
This introduction to the special issue “Beyond Fake News: The Politics of Disinformation”
contains four main sections. In the first, we discuss the major sociopolitical factors that have …
contains four main sections. In the first, we discuss the major sociopolitical factors that have …
[图书][B] Branded content: The fateful merging of media and marketing
J Hardy - 2021 - taylorfrancis.com
This is a critical study of the changing relationship between media and marketing
communications in the digital age. It examines the growth of content funded by brands …
communications in the digital age. It examines the growth of content funded by brands …
The covert advertising recognition and effects (CARE) model: Processes of persuasion in native advertising and other masked formats
BW Wojdynski, NJ Evans - International Journal of Advertising, 2020 - Taylor & Francis
Covert advertisements, or those that utilize the guise and delivery mechanisms of familiar
non-advertising formats, differ from other more direct forms of advertising in several ways …
non-advertising formats, differ from other more direct forms of advertising in several ways …
[图书][B] Media literacy
WJ Potter - 2018 - books.google.com
The essential guide to decoding messages in a media-saturated world Media Literacy
teaches students how to navigate through the overwhelming flood of information found in …
teaches students how to navigate through the overwhelming flood of information found in …
The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers
MA Amazeen, BW Wojdynski - Journalism, 2020 - journals.sagepub.com
This experiment with a representative sample of US adults (N= 800) examines the effects of
disclosure design characteristics in sponsored news on readers' ability to recognize such …
disclosure design characteristics in sponsored news on readers' ability to recognize such …
Cutting the bunk: Comparing the solo and aggregate effects of prebunking and debunking COVID-19 vaccine misinformation
MA Amazeen, A Krishna… - Science …, 2022 - journals.sagepub.com
An online experiment among a nationally representative YouGov sample of unvaccinated
US adults (N= 540) leverages inoculation theory as a preliminary step in uniting the …
US adults (N= 540) leverages inoculation theory as a preliminary step in uniting the …
Investigating the effects of host trust, credibility, and authenticity in podcast advertising
NH Brinson, LL Lemon - Journal of Marketing Communications, 2023 - Taylor & Francis
After decades of catering to niche audiences, podcasting is now recognized as a booming
industry with more than 100 million Americans tuning in every month. Moreover, marketers …
industry with more than 100 million Americans tuning in every month. Moreover, marketers …
Reducing native advertising deception: Revisiting the antecedents and consequences of persuasion knowledge in digital news contexts
MA Amazeen, BW Wojdynski - Mass Communication and Society, 2019 - Taylor & Francis
Building on the persuasion knowledge model, this study examines how audience
characteristics and native advertising recognition influence the covert persuasion process …
characteristics and native advertising recognition influence the covert persuasion process …
Can an algorithm reduce the perceived bias of news? Testing the effect of machine attribution on news readers' evaluations of bias, anthropomorphism, and credibility
TF Waddell - Journalism & mass communication quarterly, 2019 - journals.sagepub.com
Although accusations of editorial slant are ubiquitous to the contemporary media
environment, recent advances in journalism such as news writing algorithms may hold the …
environment, recent advances in journalism such as news writing algorithms may hold the …
The rise, growth, and future of branded content in the digital media landscape
The advertising field has witnessed a dramatic transformation over the past decade. This
contribution to the IJA 40th anniversary special issue deals with (digital) branded content; …
contribution to the IJA 40th anniversary special issue deals with (digital) branded content; …