The purpose of this research is to analyze the effect of self-expressive brands on brand
loyalty as mediated by brand love. The population of this study is H&M users in Indonesia …

Tujuan dari dilakukannya penelitian ini yaitu untuk mengetahui apakah terdapat pengaruh
antara Brand Love terhadap Costumers Loyalty produk wardah di Kota sukabumi dengan …

The competition between smartphone manufacturers is getting tougher along with the
increasing demand for smartphones. Brand loyalty is important for companies because it …

This research is a descriptive qualitative research that aims to analyze the application of
management functions in news at RRI Ambon. This research was conducted at RRI Ambon …

Abstract Omnichannel Approach: Customer Loyality Through Brand Experience and
Change Habits Customer on Sephora Kuta, the purpose of this study was to examine the …

This study examines the role of consumer engagement, preferences, and opinions in
shaping the market for packaged chili sauce products. Using a quantitative research …

Penelitian ini mempunyai tujuan untuk menjelaskan pengaruh komunikasi media sosial
yang dibuat perusahaan, komunikasi media sosial yang dihasilkan pengguna, kecintaan …

Rapid changes in the business environment demand adaptive and innovative strategies to
ensure company sustainability and growth. This research will focus on how leaders can be …

Penelitian ini bertujuan untuk mengetahui pengaruh pengalaman merek yang meliputi
variabel sensorik, afektif, perilaku dan intelektual terhadap loyalitas merek yang dimoderasi …

A strong brand has a positive impact on customer perception, loyalty and a company's
market share. This research will analyze marketing strategies through branding strategies …