Social media and entrepreneurship research: A literature review
AST Olanrewaju, MA Hossain, N Whiteside… - International journal of …, 2020 - Elsevier
The rise of social media has led to changes in how entrepreneurs carry out their day-to-day
activities. Studies on social media and entrepreneurship are relatively new and fragmented …
activities. Studies on social media and entrepreneurship are relatively new and fragmented …
Knowledge management in SMEs: a follow-up literature review
Purpose The purpose of this paper is to structure existing research on knowledge
management (KM) in small-and medium-sized enterprises (SMEs) to offer a comprehensive …
management (KM) in small-and medium-sized enterprises (SMEs) to offer a comprehensive …
[HTML][HTML] Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported …
The contemporary market positions digital marketing as a powerful mediator between
efficient digital interaction, data interpretation opportunities, and business growth, while …
efficient digital interaction, data interpretation opportunities, and business growth, while …
[PDF][PDF] The Role of Social Media Activities to Enhance Brand Equity
The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro,
Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can …
Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can …
The role of social media in building trust, self-perceived creativity and satisfaction for millennial entrepreneurs
Purpose This study aims to investigate the role of social media in increasing trust, self-
perceived creativity and millennial entrepreneurial satisfaction. Design/methodology …
perceived creativity and millennial entrepreneurial satisfaction. Design/methodology …
Social media for entrepreneurship: myth or reality? A structured literature review and a future research agenda
G Secundo, P Del Vecchio, G Mele - International Journal of …, 2021 - emerald.com
Purpose This paper provides a structured literature review (SLR) about the effects of social
media technologies on entrepreneurship activities and processes, to identify relationships …
media technologies on entrepreneurship activities and processes, to identify relationships …
Adoption of social media marketing for sustainable business growth of SMEs in emerging economies: the moderating role of leadership support
S Chatterjee, R Chaudhuri, G Sakka, B Grandhi… - Sustainability, 2021 - mdpi.com
Social media marketing (SMM) plays an important role in business communication,
marketing, operations, and other activities. There is a growing interest among researchers …
marketing, operations, and other activities. There is a growing interest among researchers …
The impact of social media usage on the sales process in small and medium enterprises (SMEs): A systematic literature review
NK Wardati, ER Mahendrawathi - Procedia computer science, 2019 - Elsevier
The dramatic growth of the internet has led to the emergence of two important phenomena:
social media and online search engines. In business context, social media is a new …
social media and online search engines. In business context, social media is a new …
Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEs
Research background: Because of the rapid improvements in advanced technological tools
and widely usage of the Internet among the world, most of SMEs in various countries have …
and widely usage of the Internet among the world, most of SMEs in various countries have …
Tracing the evolution of the literature on knowledge management in inter-organizational contexts: a bibliometric analysis
Purpose Based on the growing interest devoted to knowledge management (KM) in inter-
organizational contexts, the purpose of this paper is to systematize existing literature and …
organizational contexts, the purpose of this paper is to systematize existing literature and …