Subáreas de internacionalización de emprendimientos: una revisión bibliográfica

J Acevedo, S Robledo… - Economicas Cuc …, 2020 - repositorio.ufps.edu.co
En un mundo globalizado y en constante cambio por el avance acelerado de las
tecnologías de la información y comunicación, se hace imprescindible que los …

Efectos del Covid-19 en el comportamiento del consumidor: Caso Ecuador

M Ortega-Vivanco - RETOS. Revista de Ciencias de la …, 2020 - scielo.senescyt.gob.ec
El confinamiento como una de las medidas decretadas en la emergencia sanitaria por el
gobierno ecuatoriano para contrarrestar el impacto del virus SARS-CoV-2 o Covid-19, se ha …

Internacionalización de empresas latinas: evolución y tendencias

PL Duque, OEM Aguirre, GAZ Lesmes… - Económicas …, 2021 - dialnet.unirioja.es
El propósito de este estudio es realizar un análisis sistémico de las investigaciones sobre
internacionalización de empresas latinas. Para ello, se efectúa un análisis de red …

Adaptive marketing capabilities, market orientation, and international performance: the moderation effect of competitive intensity

CK Reimann, FMPO Carvalho… - Journal of Business & …, 2022 - emerald.com
Purpose It is well established in marketing literature that international performance is
positively affected by marketing capabilities, whether static or dynamic. However, recent …

Unlocking the relationship between entrepreneurial orientation and international performance: A systematic review

Y Lu, P Zuo, JC Alves, J Wang - Journal of International Entrepreneurship, 2023 - Springer
We conduct a systematic review of the relationship between entrepreneurial orientation (EO)
and international performance (IP), considering articles published between 2001 and 2022 …

Does Innovative Millennial Entrepreneurship have a role in fostering cyber learning on business performance? A perspective of entrepreneurial agility

G Hindrawati, W Dhewanto… - … International Journal of …, 2023 - journals.sagepub.com
Millennials have the uniqueness of active learners and work with freedom. Millennials are
the first generation to put the fun in work-life. Social media is a strategic instrument in Cyber …

Performance effects of internal market orientation and pricing capability: the moderating role of firm innovativeness

P Ranjan, JK Nayak - Australasian Marketing Journal, 2024 - journals.sagepub.com
This research intends to develop a conceptual framework for examining the distinct effects of
internal market orientation and pricing capability on three categories of performance …

The Model for Determining the Success of the Partnership Program in Improving the Performance of SMEs Fostered Partners PT. Perkebunan Nusantara III.

Z Lubis, I Effendi, A Fadli - Quality-Access to Success, 2023 - search.ebscohost.com
The purpose of this study is to determine the direct and indirect effects of business networks
and online marketing capabilities on the performance of SMEs fostered by PT. Perkebunan …

Benefit from market knowledge: Failure analysis capability and venture goal progress in a turbulent environment

X Li, X Shui, M Zhang, X Wang, C Wang - Industrial Marketing Management, 2023 - Elsevier
Drawing on the dynamic capabilities view, this study investigates the role of failure analysis
capability in affecting venture goal progress in the technologically turbulent environment in …

Policies to support the internationalisation of latecomer science-based firms: the experience of large Brazilian pharmaceutical companies

FS Perin, J Paranhos - Multinational Business Review, 2023 - emerald.com
Purpose This study aims to analyse how different types of public policies have supported the
internationalisation of latecomer science-based firms, taking the case of large Brazilian …