Purpose This study aims to develop a systematic literature review of customer value co-
creation in the hospitality and tourism industry and present the different views of the scientific …

The last three decades have witnessed a resurgence of research on the topic of customer
value. In search of a comprehensive integration and analysis of this research—including …

Although AI-enabled customer relationship management (CRM) systems have gained
momentum in healthcare to enhance performance, there is a striking dearth of knowledge on …

The digital revolution is radically changing the world we live in. Sensors in smart homes are
able to interconnect devices such as thermostats, washing machines, television sets …

Purpose The core idea of this paper was to empirically evaluate the factors affecting the
choices of consumers while ordering food online. The goal was to explore consumer …

The “co-creation” label has proliferated over the past decade. With little consensus on what
“co-creation” is, we offer a novel, unifying perspective by anchoring its theorization in …

This study aims to provide a theoretical framework explaining how tourists' revisit intentions
to home-based accommodations are formed. It does so by inserting constructs related to co …

This study aims to explore specific customer-to-customer (C2C) co-creation practices and
related value outcomes in tourism. The importance of C2C co-creation is first discussed in …

Purpose–The collective, interactive aspects of service experience are increasingly evident in
contemporary research and practice, but no integrative analysis of this phenomenon has …

Although new service development (NSD) studies have contributed to developing
systematic approaches to service innovation, their product-oriented and provider-centric …