In the fast-growing scholarly big data background, social network technologies have recently
aroused widespread attention in academia and industry. The concept of academic social …

Influencer marketing appears to be an effective and cost-efficient marketing tool, as it is often
not perceived by consumers as advertising and guarantees a wide reach to very engaged …

The goal of this research is to explore the transformational power of a new consumption and
production practice, the practice of blogging, to understand its impact on consumers' identity …

Influenciadores digitais são formadores de opinião virtuais que representam uma alternativa
para empresas que confiam na comunidade reunida em torno desses perfis como público …

Bloggers in the postmodern era can influence the behaviour of consumers and alter their
perceptions. The current study looks at the blogger influence phenomenon from a different …

In the last few years, Twitter has become a popular platform for sharing opinions,
experiences, news, and views in real-time. Twitter presents an interesting opportunity for …

Background An emerging body of research is using grey literature to investigate software
practice. One frequently occurring type of grey literature is the blog post. Whilst there are …

Social media has an impact on many aspects of human life ranging from sharing personal
information to revolutionizing political systems of entire countries. One not so well studied …

There is a need to understand how to: spread product information to maximum range,
identifying influential users, and analyze how they are intrinsically connected in a social …

Web 2.0 or social web applications such as online discussion forums, blogs and Wikipedia
have improved knowledge sharing by providing an environment in which users can …