Purpose The purpose of this paper is to examine the various factors that influence a small
and medium enterprise's (SME) decision to apply for bank loans. Design/methodology …

Oversupply of higher education services in emerging countries, like India, implies an ever-
increasing cost of student acquisition despite large student populations. Hence, creating …

HEIs globally face growing competition that demands new marketing strategies and
practices to leverage the power of social media platforms to increase brand engagement of …

This study investigates the various motivations to equity crowdfunding in Malaysia. A total of
169 responses from survey questionnaires are used to test the relationships using Structural …

This study examined the impact of university services on customers'(students') Emotional
Brand Attachment (EBA) and Customer Citizenship Behaviors (CCB). The main reason for …

This study aims to examine the Stimulus-Organism-Response (SOR) model in the context of
Higher Education Institutions (HEIs). Unlike previous studies, this study tested two organism …

While higher education service quality (HESQ) has emerged as a key determinant of
sustainable competitive advantage for universities, its impact on important student outcomes …

The purpose of this study is to conduct a bibliometric analysis of Service Quality
(SERVQUAL) research in private higher education institutions (HEIs). This analysis aims to …

Purpose The paper aims to identify the emerging themes on the challenges faced by the
Malaysian private higher learning institutions (HLIs) in the provision of providing quality …

Since the 1980s, numerous transformations in higher education were experienced in Latin
America, and especially in Chile, a country that allowed private entities to enter the …