In the increasingly complex retailing environment, more and more retailers operate in more
than one channel, such as brick-and-mortar, catalogs, and online. Success in this dynamic …

The marketing mix (MM) is an integral part of a firm's marketing strategy sitting at the nexus
between a company and the marketplace. As such, it evolves together with the marketplace …

This article summarizes and draws connections among diverse streams of theoretical and
empirical research on the economics of privacy. We focus on the economic value and …

Retailers confront a seemingly impossible dual competitive challenge: grow the top line
while also preserving their bottom line. Innovations in pricing and promotion provide …

The tailoring of a firm's marketing mix to the individual customer is the essence of one-to-one
marketing. In this paper, we distinguish between two forms of one-to-one marketing …

We present a model of dynamic competition between two firms where firms gather customer
information through first-period purchase. This creates asymmetric information in the second …

A data marketplace is an online venue that brings data owners, data brokers, and data
consumers together and facilitates commoditisation of data amongst them. Data pricing, as a …

When a firm can recognize its previous customers, it may use information about their past
purchases to price discriminate. We study a model with a monopolist and a continuum of …

The extent to which pricing executives consider consumer perceptions of deception,
fairness, and social justice is positioned within an emerging area of research that …

“Behavior-based personalization” has gained popularity in recent years, whereby
businesses offer personalized products based on consumers' purchase histories. This paper …