Purpose This paper aims to provide an assessment of tourism promotion in tourist
destinations and airports (TPTDs) and to organize and classify the literature on tourism …

Regardless of theoretical grounds that presumed a positive relationship between
government spending and economic growth, the extant research on this nexus is inclusive …

Purpose This study examines the effect of open-mindedness (OM) and humble behavior on
innovation through the mediator role of learning. Design/methodology/approach A …

This article discusses the role of digital sources and its impact on the international marketing
domain. The study utilises Leximancer software to map the published research within the …

Purpose The purpose of this study is to conduct a systematic study of important research
trends and published electronic word of mouth (eWOM) studies over the past 20 years in the …

Purpose This study aims to focus on proposing and empirically validating a model that
captures certain critical socio-psychological factors that nurture consumers' attitude towards …

Choosing a foreign market entry strategy is known to be essential for firm internationalisation
yet there is very little focus on the role, purpose, and value of open innovation for …

The present study responds to calls from global agencies, regulators and activist groups to
understand the impacts of religion on purchase decisions. The study reveals the purchase …

Purpose The purpose of this paper is to provide trilogy in the emerging market for the
establishment of business, economy and environment which is the new word for the …

Given the increased purchasing powers in overseas markets and the existence of
purchasing agents, international brands may reconsider their entering strategies. In this …