This paper reports on an exploratory interpretivist study of global millennial consumers'
subjective interpretations of ethnic targeted marketing communications in a multicultural …

This chapter reviews research on consumer psychology with emphasis on the topics of
categorization, inferences, affect, and persuasion. The chapter reviews theory-based …

Purpose This paper aims to investigate whether and how religiosity (eg extrinsic and
intrinsic) influences the mediator variables (consumers' commitment and materialism) in the …

Although the influence of identity on consumer behavior has been documented in many
streams of literature, the absence of a consistent definition of identity and of generally …

CONTENIDO: Introducción: el impacto de la revolución digital en el comportamiento del
consumidor-Investigación del consumidor-Segmentación del mercado-Motivación del …

Recent theorizing in moral psychology extends rationalist models by calling attention to
social and cultural influences (J. Haidt, 2001). Six studies using adolescents, university …

Two field experiments examined the effectiveness of signs requesting hotel guests'
participation in an environmental conservation program. Appeals employing descriptive …

Managers are using ambient scent as an important strategic element in various service
settings, with food-related scents being especially common. This research examines the …

Choices are often identity-based but the linkage to identity is not necessarily explicit or
obvious for a number of reasons. First, identities feel stable but are highly sensitive to …

Abstract “Behavioral targeting” is an Internet-based targeting strategy that delivers digital
ads to individuals based on their online behavior (eg, search, shopping). This research …