This paper provides a synthesis and critical assessment of the sustainability marketing
literature, from the period 1998–2013, building on a previous assessment from 1971 to …

Looking back at a century of innovation, the marketing profession has reason to celebrate its
many contributions to the rise of economic wealth in Western nations. The marketing …

The purpose of this paper is to develop and test a theoretical model that explains that the
influence of personal values on sustainable consumption behaviour is moderated by the …

Despite widespread pro-green attitudes, consumers frequently purchase non-green
alternatives. One possible explanation for this value–action gap is the tradeoffs that green …

Purpose The purpose of this study is to examine the relationships between value orientation,
ie terminal and instrumental values, consumer sustainability consciousness and behavioral …

This paper addresses consumers' attitudes towards consumption, the extent to which
excessive consumption is perceived as an environmental problem and what consumers …

There are surprisingly few empirical studies of green marketing practices, and when such
studies are carried out, they tend to take a simplistic approach. In this paper, the need to …

Purpose This study aims to examine the impact of the three dimensions of materialism,
namely, possessiveness, envy and non-generosity along with attitude on the purchase …

Sustainability research has coalesced around the notion that many environmental problems
can be framed as social dilemmas in which conflicts often arise between consumers' pursuit …

Countries, companies, and customers are becoming increasingly concerned with
sustainability. However, it is unclear how much increased cost, if any, companies are willing …