During the last decade, research on new technologies such as virtual reality and augmented
reality in the context of marketing has gained notable attention from the marketing …

The objective of this paper is to conduct a systematic review of the literature on online
consumer reviews (OCRs) in order to provide understanding of the multi-featured nature and …

Global data has indicated prevalent growth of online purchases of consumer goods where
multiple purchase decisions have been influenced by peer reviews by web users particularly …

The aim of this research is to synthesise findings from previous studies by employing weight
and meta-analysis to reconcile conflicting evidence and draw a “big picture” of eWOM …

Purpose Numerous studies have examined factors influencing electronic word of mouth
(eWOM) providing behaviour. The volume of extant research and inconsistency in some of …

Purpose Young consumers are increasing using electronic word-of-mouth (eWOM) in travel
social networking sites to make purchase decisions. This paper aims to test the extended …

Purpose With the ever-expanding online shopping, electronic word-of-mouth (eWOM) has
become a significant factor affecting the consumer decision-making behaviour. This is …

Purpose Young consumers have increasingly adopted wearable health-care technology to
improve their well-being. Drawing on generation cohort theory (GCT) and the technology …

Purpose This study aims to investigate the relationships between electronic word of mouth
(eWOM) source credibility, perceived risk and information usefulness and how they …

Purpose The moderating role of situational context in the effects of electronic word-of-mouth
(eWOM) on online purchase intention through brand image has found sparse empirical …