Advancing the understanding of the pre-purchase stage of the customer journey for service brands

R Fuller, L Stocchi, T Gruber… - European Journal of …, 2023 - emerald.com
Purpose Service branding research predominantly focuses on the purchase and
postpurchase stages of the customer journey. This study aims to expand the lens of enquiry …

The long-term erosion of repeat-purchase loyalty

JG Dawes, C Graham, G Trinh - European Journal of Marketing, 2021 - emerald.com
Purpose The study investigates the long-term erosion of repeat-purchase loyalty among
consumers who purchase brands in a one-year base period. Design/methodology/approach …

How country of origins of food products compete and grow

G Trinh, A Corsi, L Lockshin - Journal of Retailing and Consumer Services, 2019 - Elsevier
This study proposes an alternative approach to the usual cognitive investigation of the
purchasing behaviour for food products by country-of-origin (COO). The new approach is …

Death by 1000 'true fans': Do marketing laws apply to music listening?

ZW Anesbury, C Davies, C Driesener… - Journal of Consumer …, 2023 - Wiley Online Library
The advice to musicians and marketers is to focus on what they love: a truism for
practitioners is to find 1000 'true fans' and make $100 from each of them (Kelly, 2008. 1000 …

Satisfaction leads to loyalty–or could loyalty lead to satisfaction? Investigating brand usage and satisfaction levels in consumer banking

JG Dawes - International Journal of Bank Marketing, 2024 - emerald.com
Purpose This study examines the association between behavioral loyalty and satisfaction
scores for banks. Past work has generally viewed the link between satisfaction and loyalty to …

Understanding national brand customer erosion: exploring socio-demographic and weight of purchase factors

JM Holgado-Herrero, FJ Rondan-Cataluña… - Journal of Product & …, 2024 - emerald.com
Purpose The purpose of this study is to explore brand customer erosion at both the category
and brand levels while considering consumer socio-demographic characteristics and weight …

Has behavioural loyalty to online supermarkets declined?

GT Trinh, ZW Anesbury… - Australasian Marketing …, 2017 - journals.sagepub.com
This paper investigates consumer's behavioural loyalty to online supermarkets over time.
We use three measures of behavioural loyalty (share of category requirements, repertoire …

Systematic response errors in self-reported category buying frequencies

G Ludwichowska, J Romaniuk… - European Journal of …, 2017 - emerald.com
Purpose Despite the growing availability of scanner-panel data, surveys remain the most
common and inexpensive method of gathering marketing metrics. The purpose of this paper …

How persistent are duplication of purchase partitions?

ZW Anesbury, D Bennett… - Journal of Consumer …, 2022 - Wiley Online Library
Brands share more of their customers with bigger competitors and fewer with smaller ones.
However, there are occasional deviations to this predictable Duplication of Purchase (DoP) …

A comparison of brand loyalty between on the go and take-home consumption purchases

G Trinh, J Dawes - Journal of Retailing and Consumer Services, 2020 - Elsevier
This paper compares consumer brand purchase loyalty for food products bought either 'on
the go'(OTG), or for take-home consumption. The study uses two UK consumer packaged …