Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Purpose Service branding research predominantly focuses on the purchase and
postpurchase stages of the customer journey. This study aims to expand the lens of enquiry …
postpurchase stages of the customer journey. This study aims to expand the lens of enquiry …
The long-term erosion of repeat-purchase loyalty
Purpose The study investigates the long-term erosion of repeat-purchase loyalty among
consumers who purchase brands in a one-year base period. Design/methodology/approach …
consumers who purchase brands in a one-year base period. Design/methodology/approach …
How country of origins of food products compete and grow
This study proposes an alternative approach to the usual cognitive investigation of the
purchasing behaviour for food products by country-of-origin (COO). The new approach is …
purchasing behaviour for food products by country-of-origin (COO). The new approach is …
Death by 1000 'true fans': Do marketing laws apply to music listening?
ZW Anesbury, C Davies, C Driesener… - Journal of Consumer …, 2023 - Wiley Online Library
The advice to musicians and marketers is to focus on what they love: a truism for
practitioners is to find 1000 'true fans' and make $100 from each of them (Kelly, 2008. 1000 …
practitioners is to find 1000 'true fans' and make $100 from each of them (Kelly, 2008. 1000 …
Satisfaction leads to loyalty–or could loyalty lead to satisfaction? Investigating brand usage and satisfaction levels in consumer banking
JG Dawes - International Journal of Bank Marketing, 2024 - emerald.com
Purpose This study examines the association between behavioral loyalty and satisfaction
scores for banks. Past work has generally viewed the link between satisfaction and loyalty to …
scores for banks. Past work has generally viewed the link between satisfaction and loyalty to …
Understanding national brand customer erosion: exploring socio-demographic and weight of purchase factors
JM Holgado-Herrero, FJ Rondan-Cataluña… - Journal of Product & …, 2024 - emerald.com
Purpose The purpose of this study is to explore brand customer erosion at both the category
and brand levels while considering consumer socio-demographic characteristics and weight …
and brand levels while considering consumer socio-demographic characteristics and weight …
Has behavioural loyalty to online supermarkets declined?
GT Trinh, ZW Anesbury… - Australasian Marketing …, 2017 - journals.sagepub.com
This paper investigates consumer's behavioural loyalty to online supermarkets over time.
We use three measures of behavioural loyalty (share of category requirements, repertoire …
We use three measures of behavioural loyalty (share of category requirements, repertoire …
Systematic response errors in self-reported category buying frequencies
G Ludwichowska, J Romaniuk… - European Journal of …, 2017 - emerald.com
Purpose Despite the growing availability of scanner-panel data, surveys remain the most
common and inexpensive method of gathering marketing metrics. The purpose of this paper …
common and inexpensive method of gathering marketing metrics. The purpose of this paper …
How persistent are duplication of purchase partitions?
ZW Anesbury, D Bennett… - Journal of Consumer …, 2022 - Wiley Online Library
Brands share more of their customers with bigger competitors and fewer with smaller ones.
However, there are occasional deviations to this predictable Duplication of Purchase (DoP) …
However, there are occasional deviations to this predictable Duplication of Purchase (DoP) …
A comparison of brand loyalty between on the go and take-home consumption purchases
This paper compares consumer brand purchase loyalty for food products bought either 'on
the go'(OTG), or for take-home consumption. The study uses two UK consumer packaged …
the go'(OTG), or for take-home consumption. The study uses two UK consumer packaged …