Purpose This study aims to provide an assessment of the existing literature on the role of
social media advertising in hospitality, tourism and travel (HTT) as well as an agenda for …

This conceptual paper provides a brief review of hospitality consumers' information search
behavior and the factors that are likely to influence their information search behavior and …

Food live streaming shopping, which features a host eating and promoting the products to
viewers, has become a new form of food marketing. In three studies, the authors examine …

This study synthesizes existing empirical results about the relationship between electronic
word of mouth (eWOM) and hotel performance via meta-analysis. Based on estimates from …

The tourism industry has been strongly influenced by electronic word-of-mouth (eWOM) in
recent years. Currently, there are only limited studies available that look into hotel review …

The impact of online reputation on hotel profitability | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search The impact of …

This study comprehensively analyzed the key quality factors of mobile payment applications
that shape consumer perceptions and their influence on market performance. Leveraging …

Social networks have presently become a global phenomenon. Social media offers
interactive platforms where people can create, share, and exchange information. In …

This study examines an “evaluation nudge” in which consumers' preferences for tourism
products are dependent on whether the online information about alternative products is …

Purpose User-generated content and online reviews are highly relevant in purchase
decision in the hospitality sector, including restaurants, but there is a lack of knowledge …