A brief survey of machine learning and deep learning techniques for e-commerce research

X Zhang, F Guo, T Chen, L Pan, G Beliakov… - Journal of Theoretical …, 2023 - mdpi.com
The rapid growth of e-commerce has significantly increased the demand for advanced
techniques to address specific tasks in the e-commerce field. In this paper, we present a …

Deciphering digital social dynamics: A comparative study of logistic regression and random forest in predicting e-commerce customer behavior

PA Sunarya, U Rahardja, SC Chen… - Journal of Applied …, 2024 - bright-journal.org
Abstract This study compares Logistic Regression and Random Forest in predicting e-
commerce customer churn. Utilizing the E-commerce Customer dataset, it navigates the …

Machine learning in the enrolment management process: a case study of using GANs in postgraduate students' structure prediction

B Nita, K Nowosielski, Z Kes, O Sidor, P Oleksyk… - Procedia Computer …, 2022 - Elsevier
The problem of student structure prediction is very important from the viewpoint of the
fundamental planning and control functions associated with this specific form of …

Design of Prediction Model using Data Mining for Segmentation and Classification Customer Churn in E-Commerce Mall in Mall

I Huda, AA Suhendra, MA Bijaksana - JOIV: International Journal on …, 2023 - joiv.org
The classification of churn is driven by the potential risks e-commerce companies face, such
as losing customers who discontinue their service usage or churn. Marketing specialists …

Customer churn prediction by classification models in machine learning

H Zhao, X Zuo, Y Xie - 2022 9th international conference on …, 2022 - ieeexplore.ieee.org
The classification model in machine learning has been employed to address different
problems. Machine Learning classification is an effective method to realize customer churn …

Intelligent System for Customer Churn Prediction using Dipper Throat Optimization with Deep Learning on Telecom Industries.

S Bakhvalov, E Osadchy, I Bogdanova… - Fusion: Practice & …, 2024 - search.ebscohost.com
Abstract Intelligent System for Customer Churn Prediction (CCP) relates to a system or
application that controls advanced artificial intelligence (AI), data analysis, and machine …

Footprints of Data in a Classifier Model: The Privacy Issues and Their Mitigation through Data Obfuscation

P Sadhukhan, T Chakraborty - arXiv preprint arXiv:2407.02268, 2024 - arxiv.org
The avalanche of AI deployment and its security-privacy concerns are two sides of the same
coin. Article 17 of GDPR calls for the Right to Erasure; data has to be obliterated from a …

Customer Churn Prevention For E-commerce Platforms using Machine Learning-based Business Intelligence

PC Shaker Reddy, Y Sucharitha… - Recent Advances in …, 2024 - ingentaconnect.com
Aims & Background: Businesses in the E-commerce sector, especially those in the business-
to-consumer segment, are engaged in fierce competition for survival, trying to gain access to …

Customer data prediction and analysis in e-commerce using machine learning

MA Al Rahib, N Saha, R Mia, A Sattar - Bulletin of Electrical Engineering …, 2024 - beei.org
Customer churn is a major challenge faced by e-commerce companies, as it leads to loss of
revenue and decreased customer loyalty. In recent years, for predicting and reducing client …

Stage by stage E-Ecommerce market database analysis by using machine learning models

N Ryali, N Manne, A Ravisankar… - … on Internet of Things, 2024 - publications.eai.eu
In the recent era, advertising strategies are far more sophisticated than those of their
predecessors. In marketing, business contacts are essential for online transactions. For that …