How is the Development of Integrated Marketing Communication (IMC) Research on MSMEs in Indonesia from 2017 to 2023: A Bibliometric Analysis Approach
Z Muttaqien, S Sudarmiatin… - Formosa Journal of …, 2024 - journal.formosapublisher.org
This study employed secondary data extracted from scholarly articles in both Indonesian
and English sourced through Google Scholar. Utilizing the Publish or Perish software, the …
and English sourced through Google Scholar. Utilizing the Publish or Perish software, the …
Analysis of Integrated Marketing Communication Strategies in Building Brand Awareness (Case Study of SAMASE Brand in Bengkalis)
PF Rahmadhani, Y Asra - Inovbiz: Jurnal Inovasi Bisnis Seri …, 2024 - ejournal.polbeng.ac.id
Integrated marketing strategy allows brands to consistently transmit their brand message
and image through various channels, which helps build strong brand awareness among …
and image through various channels, which helps build strong brand awareness among …