Purpose The COVID-19 pandemic has caused a decline in overall consumption, but luxury
sales within offline department stores rose significantly. This study identifies changes in the …

Prior studies have mostly concentrated on consumers' intentions to purchase luxury brands,
and research on luxury consumers' repurchase intentions is limited. In this study, we identify …

Purpose Despite luxury's increasing globalization and broadening scope via digitalization
and new markets, the intellectual structure of the overall research corpus remains tenuous …

Service innovation with digital technology such as augmented reality allows brands to
deliver additional values to customers, as interactions between brand and customer improve …

Purpose This study aims to explore the impact of the use of the WeChat Mini Program by
luxury brands on consumers' fashion impulsive purchasing and brand loyalty …

Looking at the fashion global value chain (GVC), there is not much vertical integration in the
overall industry; most production processes are outsourced to large factories in developing …

Consumers consider authenticity a critical factor in fashion brand evaluation, sustainable
marketing has become essential in marketing activities. And also sustainable fashion brands …

The fashion industry plays a pivotal role in societal evolution and economic growth, yet it
also stands as a significant contributor to environmental degradation. In response, the …

Sustainable innovation–the introduction of new products and processes that bring
economic, social and environmental benefits–have a crucial role in the textile and fashion …

The COVID-19 pandemic has created shifts in consumer behavior. Beauty customers who
normally purchased products in physical stores shifted to purchasing online. Because …