Natural resources are recognized among the key determinants for the improvement of
wellness, and thus the development and sustainability of health tourism destinations. This …

Purpose Wellness tourism is complex due to the varied expectations and perceptions of
tourists. This study attempts to explore components that shape tourist expectations of health …

Both the theory of planned behaviour (TPB) and the health belief model (HBM) are important
theories to analyse health-related behaviours; however, few studies have combined these …

Due to the COVID-19 pandemic, the airline industry has undoubtedly suffered serious
losses. Investigation of passenger's intention to recommend an airline is urgently needed for …

Health-driven seasonal tourism has become a new way of providing for the aged, which
demonstrates a profound relationship between place and health. Therapeutic landscapes …

This study examines the underlying mechanism of cognitive dissonance in medical tourism
and its impact on tourist behaviors, which is yet under-explored in the extant literature. Study …

Although pursuing health and restoration has become a salient motivation for contemporary
tourists, the transformative process of how health-seeking tourists achieve restoration in …

One of the tourism industry's segments with the strongest growth rates today is health
tourism. Health tourism includes two subgroups: medical tourism (traveling outside one's …

Tourism activities can refer to an extension of a brand–consumer relationship. While growth
in many industries is flat, worldwide tourism revenues continue to grow. A literature review is …

Hot springs are a $50 billion global industry and a growing segment of the wellness tourism
sector, yet no previous research has focused on the views of hot spring users and the drivers …