SATISFACTION, TRUST, INVOLVEMENT AND PROPENSITY TO NEW TECHNOLOGIES AS PREDICTORS OF IMPULSE PURCHASE

MA Arbulú Ballesteros, JC Montes Ninaquispe… - LACCEI, 2023 - 3.134.240.183
The objective of the research was to be able to give an analysis of the factors that mobile
commerce has and that influence impulse purchases, taking generation Y from the city of …

[PDF][PDF] SATISFACCIÓN, CONFIANZA, IMPLICACIÓN Y PROPENSIÓN A LAS NUEVAS TECNOLOGÍAS COMO PREDICTORES DE LA COMPRA POR IMPULSO

MAA Ballesteros, MÁG Valle, EVR Farroñán… - researchgate.net
The objective of the research was to be able to give an analysis of the factors that mobile
commerce has and that influence impulse purchases, taking generation Y from the city of …