Earlier researchers have observed that an individual consumer's mood plays a significant
role in increasing the impulsiveness, which leads to impulsive buying. The literature on …

Impulse buying continues to be a relevant topic for retail management, yet few studies have
examined the role of online impulse buying. This study analyzes the effect of impulse buying …

Consumers' online impulsive buying behavior has become more and more frequent in the
digital era. There is increasing concern regarding the adverse consequences that impulsive …

This study aims to analyze the effect of store atmosphere and price discounts on impulse
buying with positive emotions as a mediator for consumers at Coco Mart in Denpasar with …

Purpose The purpose of this study is to examine the role of scent congruence with the brand
image in the formation of consumers' reactions to the atmosphere of a place …

The sudden urge to buy, referred to as impulsive buying, is triggered by both a gamut of
extraneous, market-related stimuli and internal psychological factors. The extant literature on …

Currently, organizations often take into consideration the environmental, social, and
governance (ESG) principles by following a more inclusive approach together with potential …

Purpose-For marketers and retailers, impulsive buyers constitute a dream segment.
Stimulants at the point of shopping create sudden urge among these shoppers and they …

Purpose: The present study aims to provide a broad overview of impulsive buying through
literature review, find stimuli that triggers Impulse buying during online shopping, analyze …

Numerous studies in the marketing literature focused on consumer behavior in general, but
relatively few studies have examined Impulse purchase behavior (IPB). Although few studies …