Purpose Universities worldwide struggle to retain students, so it is important to identify the
factors that may improve retention levels. The research investigates key factors that have an …

This study presents a comprehensive systematic review that delves into the multifaceted
elements underpinning strategic brand management within the educational context. The …

The purpose of this review is to identify key research themes in the field of higher education
(HE) supply-side marketing through a systematic search of journal article databases of …

The objective of this study of student-consumers in higher education is to investigate the
direct influence of student choice factors on student expectations. The mediating role of …

Higher education institutions (HEIs) have experienced severe cutbacks in funding over the
past few years, with universities examining options for alternative funding streams, such as …

This study proposes a new giving behavior model for higher education institutions (HEI),
featuring alumni connectedness as a primary predictor. This contrasts with previous studies …

Extant literature examines the role of alumni in supporting higher education institutions
(HEIs) through donation behavior. However, scant empirical studies examine the influence …

Alumni giving is an emerging funding source for industry-research-oriented universities in
China, which show unstable and limited growth compared to their elite counterparts despite …

Various factors influence the students' perception of universities and university image. This
study explores five factors affecting university image among Graduate Alumni. Surveys …

The technology workforce is plagued by a diversity issue caused by women leaving the field
at an alarming rate. This global phenomenon afflicts developing nations in particular, since …