Beliefs as causal mediators in the design of communication interventions: exploring semantic and affective priming in parallel encouragement designs
J Kim, JN Cappella - Human communication research, 2023 - academic.oup.com
The design of communication campaigns to alter health behaviors often begins with the
identification of behavioral beliefs assumed to be causal antecedents of behavioral …
identification of behavioral beliefs assumed to be causal antecedents of behavioral …
[引用][C] Identifying and Validating Promising Campaign Messages for Help Seeking Among College Students
김선린 - 2022 - 서울대학교대학원