Social media acts as a collaborative channel between organisations and customers, which
contributes to the improvement of services offered by the organisations. Based on the …

The rise of social media has transformed the way of collaboration between organizations
and customers. Social content resulting from the active collaboration between both parties …

Effective social content management could bring value to organisations. However, the
tremendous rise of social content puts undue pressure on organisations since extra effort is …

Today, organisations are resorting to social networks to engage with customers. These
social media interactions result in social content, which, if well-managed, can lead to …