Günümüz dünyasında işletmeler o kadar çok değişim ve gelişmeyle karşı karşıyadır ki bu
seviyedeki uyaranlar işletmelerin operasyonlarında aksaklıklara sebep olmakta ve sonuçta …

This project aimed at determining the influence of agile marketing on brand equity at
Safaricom Limited. Brand Equity is an important intangible asset for a company. Therefore, it …

Black Swans are unpredictable events and there is no way to predict what kind of impact
they will have. However, we know they will have a greater impact on the affected community …

La clave del marketing ágil radica en combinar un enfoque adaptativo y centrado en el
cliente con una cultura de colaboración, experimentación y mejora continua. Esto permite a …

Agile marketing is a new approach and methodology which tries to enable resources to be
used in the most efficient way and focus on prioritizing the important ones. In general, agile …

Travel and Tourism accounted for 10.4% of the global GDP in 2017, clearly emphasizing the
significance that the sector has for the global economy. Given the importance of the sector …