As consumers' interest in over-the-top (OTT) platforms has been increasing, we thoroughly
examined the factors affecting the continuous usage intention of OTT services using the dual …

Based on the attention economy theory, this study used the regression analysis method to
analyse the effect of online video information entertainment on audience attention's breadth …

If corporate stories for branding are retrogressive and asymmetrical, it causes negative
internal stakeholders' corporate brand perceptions. This is usually accompanied by many …

In a situation where competition in the OTT service market intensifies, this study analyzed
the factors affecting the switching behavior of OTT service users using the push-pull-mooring …

Purpose Extant literature in Video on Demand (VoD) has taken the consumer perspective;
however, the stakeholder perspective is largely neglected. This paper aims to fill this gap by …

The rapid development of Subscription Video on Demand (SVoD) services in Indonesia
makes it promising. The change in consumers' behavior from watching movies through …

Purpose The purpose of this study was to ascertain how real options investment perspective
could be applied towards monetization of customer futures through the deployment of …

The purpose of this study is to develop a comprehensive measurement scale for analyzing
human attitudes toward AI agents by employing a semantic differential scale. This is …

Introduction. Are viewers of video-on-demand (VoD) services more intrinsically (ie,
preferentially self-determined) or extrinsically (ie, externally determined) motivated when …

This paper explores how Netflix employs brand community relationship management on its
United States Facebook page. Methodologically, this study uses qualitative thematic …